Thursday, May 07, 2009

Economy Beers Give Brewers Lift in Downturn


It's PBR's time to shine! Thanks to Liz and the Wall Street Journal for this one:

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Mark Lehr's favorite beer is Heineken, but one recent afternoon, the Chicagoan emerged from a 7-Eleven with a 12-pack of Busch that cost him $8 -- about $7 less than a dozen Heinekens.
"My funds are limited right now," said the 39-year-old house painter, noting that he has had far fewer customers during the recession.

Sales of so-called economy brews, including Busch, Miller High Life and Pabst Brewing Co.'s Pabst Blue Ribbon, are rising faster than the nation's beer sales overall, and are helping industry giants Anheuser-Busch InBev NV and MillerCoors LLC weather the economic downturn.



Full Article - Wall Street Journal
(registration required for full story)

1 comment:

Heather said...

How 'bout some Natty Boh?